Audience Research

Before we do the performance, we created a table to see:

• What we knew.
• What we didn't know.
• What we had to find out.

We already knew that we were to perform to Year3 pupils about an issue that goes with our campaign project. But we needed to find out the amount of space provided for us to do our performance, the size of the audience and the topic we would perform to the pupils. We wrote down the different ways we would get these information from.

To know the amout of space provided for us and the size of the audience, we would have to visit the school. To pick a topic for our performance, we would have to interview the pupils in the school to know the different things that may concern them so we can perform this to them and help guide them.

For us to understand more about our campaign topic, we watched different adverts to see how they targeted their audiences. There was one called Charlie Says, which specifically targets really young children with an animated cat that tells the boy not to do all the bad things that approaches him. This is a good way to warn the younger children not to do certain things.

There was also watched a knife crime advert that targets teenagers - warning them not to carry knives in the streets or they would face the consequences. There was an advert for boys doing things that they enjoyed; and in contrast to that, there was the girl's advert where they were being stereotyped but they did what they enjoyed anyway.