Cliff Hall Visit

On May 4th, Cliff Hall, the VCCP of the successful car insurance/meerkat advert, 'Compare the Meerkat,' 'Compare the Market,' gave us a presentation about the world of advertising.
He first started off by explainig the general process they have to go through when wanting to create an advert. They first had to make a pitch for their clients. At this point, they would be at competition with other advertising company to please their clients. The clients would then decide who to go with.
After that he went to explain about the intense competition that advertising agencies go through. It is an all or nothing win - which could result to making these companies lose hundredths of pounds. Sometimes it can result with other companies stealing ideas.
Then he went on to explain about their most successful advert, 'Compare the Meerkat.' This advert focuses on the fictional character, Alexander Orlov, a millionaire meerkat that runs its own company, Compare the Meerkat'. This was designed to make people remember Compare the Market as the name was often forgotten due to previous failed adverts.
This presentation was very useful to us as we are studying the topic campaign and the different methods you use to bring your point across. This also helped us with understanding how different jobs in the media industry operate.

Trip to Sunnyhill

In Media Studies, there were lots of things we had to find out about the pupils. We already knew we would be performing to pupils in Yr3 in Sunny Hill. What we didn't know was the size of the classroom, the space provided for us to perform and the sort of things that concerns children at that age - so we decided to visit the school.
When we were there we have designed a questionnaire for the pupils and the teachers to gather some of the informations that were needed. We split ourselves in other to work with different groups with the children. We asked them questions like: what they like/dislike, and things that concerns them in their own personal view. Most of the replies we had were bullying, strangers and racism. This information was able to help us with what issue we should choose to perform to the children.
After our interview with the pupils, there was a storybook session. This helped us acknoledge the pupils concentration level so we could bear it in mind when we decide on our performance.