Pitches and Decisions

In media, we worked as a group to discuss the different ideas we should do for our campaign project. We have first dicussed the topic we would be performing to the pupils. After the visit from the school, we gathered some information about what the pupils like and their different concerns. The main one were bullying, strangers and racism. We felt that bullying was often presented to the pupils too much so we decided to doo something different. Racism was a very sensitive issue to perform to children at that age. Stranger Danger was something different that concerns both pupil and parents so we decided to go with it.
When in partners, we came up with different ideas that would backup our performance for the campaign. Faduma and I came up with:
· Posters/leaflets – it is always there to remind them and with a central character that’s easily recognisable to the pupils.
· Badges – they can carry it around with them to remind them, which also create awareness to the general public about what we are campaigning against. With the badges, it would avert potential dangers of being approached by strangers.
· Storybooks – after we read storybooks to the pupils, they really enjoyed them and after asking them questions about the books it really stuck to their mind so I feels that it would remain with them if we present a storybook to them.
We all had a chance to present each of our pitch. The final idea were to create badges, posters/leaflets and storybooks. I was assigned to work with Faduma for the storybook and the leaflet. Hopefully it would be completed in time for the performance.

Audience Research

Before we do the performance, we created a table to see:

• What we knew.
• What we didn't know.
• What we had to find out.

We already knew that we were to perform to Year3 pupils about an issue that goes with our campaign project. But we needed to find out the amount of space provided for us to do our performance, the size of the audience and the topic we would perform to the pupils. We wrote down the different ways we would get these information from.

To know the amout of space provided for us and the size of the audience, we would have to visit the school. To pick a topic for our performance, we would have to interview the pupils in the school to know the different things that may concern them so we can perform this to them and help guide them.

For us to understand more about our campaign topic, we watched different adverts to see how they targeted their audiences. There was one called Charlie Says, which specifically targets really young children with an animated cat that tells the boy not to do all the bad things that approaches him. This is a good way to warn the younger children not to do certain things.

There was also watched a knife crime advert that targets teenagers - warning them not to carry knives in the streets or they would face the consequences. There was an advert for boys doing things that they enjoyed; and in contrast to that, there was the girl's advert where they were being stereotyped but they did what they enjoyed anyway.